Archives: April2010

• Testing Has Made the Difference

  Profit is always a concern for any thriving business; without cash flow, there is no company. However, many corporate environments put profit above everything else. That is not always a good idea. In fact, investing in research and development is a customer service measure and allows growth to occur. The Echo line of 4×4 trailers, for example, has been able to spread throughout Africa because of their reputation for quality. Word-of-mouth in the 4×4 community has even begun to open [...]

• Fast Growth for Better Service

  When you look at the history of the 4×4 trailer, and Echo products specifically, you would think that these quality trailers had been around for decades. In fact, roadworthy 4×4 trailers have been around for a long time, with the first crude model being introduced in the early 1900s. However, Echo 4×4 Centre has only been opened since the mid 1990s. Despite that fact, the entire company is committed to the highest quality, with testing standards that are second-to-none. In [...]

• Personal Experience Made all the Difference

  Not everybody builds their business around what they know best. However, it is no secret that passion for a product brings it to a whole new level, one that is appreciated and recognized by customers. Simply put, when you actually understand and use what you are selling, things just go better and customers are happier. That is the approach that Willie Grobler took when he first went to work on the Echo line of 4×4 products. He was an outdoor [...]